Visual Designer

Zoe   Arden   Smith

Along with my team from Mixed Greens Event Design, I helped bring to life a collaborative pop-up between Lemonhead's Candy and the National Breast Cancer Foundation. This event focused on awareness and prevention of breast cancer in women as well as helped launch a new Pink Lemonade Lemonhead's candy. Since taking over Chillhouse Spa in downtown Manhattan we decided to incorporate free manicures to guests as well as a personalized hammered bracelet station. I was responsible for the graphic design of visual assets and the set-up of their print files.

Lemonhead Candy

and the

National Breast Cancer Foundation

The purpose behind this dinner was to bring people in the media and PR industry together to celebrate 140 years of the Italian cooking appliance company Bertazzoni. The dinner was made live in front of the guests by a close friend of the Bertazzoni family who was also launching a new cookbook in collaboration with the brand. Me and my team at Mixed Greens Event Design were in charge of decor, sourcing ingredients for the chef, providing catering services as well as orchestrating rental pieces.

Bertazzoni Media Dinner

The idea behind this event was to push the Balm Dot Com product to the public. A re-campaigning event would be effective at this point for Glossier.  After releasing the new addition of Berry in August of 2019, Glossier has a total of 8 different flavors with unique tints and scents.  This event could showcase the wide range of Balm Dot Com additions and increase their press coverage. The product itself is cream based and packaged in what looks like a concealer tube.  This packaging is unique to the Glossier brand and stands out from competing lip balms. The flavors that are in focus for this specific event are berry, coconut, rose, and mango. The space itself will be divided into four different sections.  Each designed to portray a different flavor scent and what people think and feel when they smell the product on their lips.

Glossier Brand Activation

This fully submersive experience allows the guest to become fully immersed in each of the four Balm Dot Com flavors.  Each pod creates a distinct environment that speaks to the guest’s senses.  Here, the guests are surrounded by a screen that pictures a scent specific landscape.  Sounds and scents are used to enhance the vibe of the landscape and create a whole body feel of the Balm Dot Com products.

The exterior of the pods features a small product testing station. Each flavor experience will give the guest the opportunity to feel the texture and see the true tint of each balm.

Commemorating the classic romantic spaghetti scene, this brand stunt focuses on promoting the new live action Lady and the Tramp movie coming to Disney Plus while also spotlighting Muddy Paws Rescue, a local animal shelter.  Located in the center of Madison Square Park, this brand stunt would feature a pile of noodles topped with large scale meatball.  Throughout the green center of the park and on some of the walkways there will be stray noodles that lead to the central pile and tent structure.  Muddy Paws Rescue will have its own space to set up a mini adoption fair where people passing by could possibly find their new best friend or contribute to the shelter.  

Disney Plus,

Lady and the Tramp

This event is enticing with easily recognizable Lady and the Tramp signage, the whimsical trails of noodles, and the allure of dogs available for adoption. Combining the movie promotion with an adoption event appeals to the dog lover in all of us.