A Paw in Need

Senior Thesis Pop Up Shop

Being a part of the New Stores and Remodels team at Macy's has given me the opportunity to implement some of my visual expertise into large scale stores across the nation.

Macy's

THE PARKLenox Square Mall, Atlanta GA

For this specially curated men's department called The Park, me and my team went with a bold oversized approach to call attention to the area. After discovering local Atlanta artist Lacey Longino, I asked her to create a dripped paint piece using our large scale Park dimensional letters as well as two original works inspired by the concept of The Park itself.

As the Visual Intern for Max Mara I gained valuable experience working directly with Visual Merchandisers. As my knowledge and responsibilities expanded I gained the confidence and trust to express my own creative freedom with visuals.

Max Mara

In Manhasset, Long Island I was trusted with perfecting the styling of mannequins for the two side windows of the Max Mara store.

I was able to demonstrate my visual merchandising skills by having the complete freedom to organize and highlight the pieces of my choice in the sale area of Weekend by Max Mara, Paramus NJ

A school project in collaboration with Sabrina Marazzo in which we designed a small store inside the lobby of the One Hotel Brooklyn Bridge.

One Hotel

Heavily influenced by nature, the One Hotel Brooklyn Bridge provides a natural escape for the people of New York City. The character of the store itself is derived from this strong connection between the outside world and the environment of the hospitality. The main focus of the interior space is the live plant wall spanning over the right side and featuring a large edition of the One Hotel logo. The merchandise that fills up the space is marketed towards the hotels common customers, mid upper class business men and women who need to grab another addition to their outfits or a little extra comfort for their busy lifestyle.

The point of purchase is made up of a single concrete table surrounded by counter height stools. The purpose for the simple approach is to solely focus on the most important factor in the world of retail, the connections. Here sales associates can interact with the customers in close quarters, creating a connection that stays with them long after they have left the space. The catalogue provides the information about the products featured in the store and in the hotel itself while iPads act as the point of transaction. This eliminates the interaction barrier between customer and associate that exists in typical cash wrap counters.

A personal design for a retail fixture meant to display and advertise the three different editions of the Gucci Bloom perfume.

Gucci Bloom

The strong floral scent of Gucci Bloom is the main inspiration for the overall design of the fixture. With florals being such a big part of the composition of the perfume itself, it became an influential aspect of their advertising campaigns. I wanted to incorporate flowers into the design to truly capture the essence of the luxury perfume. They are used to highlight the product, drawing attention with the abundance of vibrant colors. For the short animation on the back wall of the fixture, the inspiration was taken from the blissful lake scene in the Gucci Bloom short film shot by Glen Luchford. While not being directly taken from the commercial itself, the main image present in the animation ties so close to the brand imaging that it creates a cohesive theme for the fixture.